by michelle on December 18, 2014

Gelly is a pronounceable 3 letter domain name with a cool definition. .ly is the country-code domain extension for Libya if you are wondering.


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WonderFinds focuses on treats for women

by michelle on February 16, 2013

We’re narrowing our focus on WonderFinds to “New things to love” like sparkly jewelry, gifts, and highly sought after collectibles. Here’s a great example of a collectible: Monster High Dolls.

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I Instagrammed my food today

by michelle on October 5, 2011

My food log in photos - Oct 4, 2011


ForumCon 2 in Chicago Sept 27, 2011

by michelle on September 30, 2011

ForumCon 2 was a great Chicago conference put on by VigLink that attracted 165 forum owners, affiliates and forum services. I was asked to be on a panel to discuss the Affiliate Tax (aka Amazon Tax) with Brian Littleton, founder ShareaSale, and Steve Thayer, attorney.

My story is pretty simple: I’m an affiliate publisher that drives traffic to eBay and Amazon. I built a site which generated $1,300 a month in revenue from Amazon within 5 months of startup. 30 minutes after Illinois passed the Affiliate Tax, I got a termination letter from Amazon Associate program.

Now my only option to regain Amazon revenue is to reincorporate in another state and take an office in Indiana.


by michelle on July 5, 2011

We’re working on a new shopping site called Treazured.

Our goal is to assist serious shoppers who research before they buy in the beginning of the shopping process mainly, discovery and watching.

Our other sites, Watched Item and PopWatchers, focus on discovering the most watched / most popular items. This is a great way to find things, but it’s hard to keep track of the hard to find items and to share a list with a friend.

So we’re adding the feature to save any item on a Treazured list.

Another new feature is helping shoppers and sellers understand a niche. I get an eBay market research question each week asking how to explore a niche in terms of identifying the most valuable items in a niche, the size of the market, and who the top sellers are. I’m happy to help users, but clearly this needs to be automated.

Wish us luck! ;)


Web 2.0 Expo San Francisco Startup Showcase

March 31, 2011

We had a great time demoing PlaceHero at the Startup Showcase! Thanks to everyone that stopped by.

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A little Seth on my shoulder saying, “Do it.”

February 16, 2011

You’re in my head again, Seth? I was just about to chicken out from emailing Chuck Templeton. If I hear “Redrum”, I’m locking myself up! Make big plans …that’s the best way to make big things happen. Write down your plans. Share them with trusted colleagues. Seek out team members and accomplices. Shun the non-believers. […]

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Is Seth Godin is talking to me again?

February 11, 2011

Seth must work for Apple. I read these posts and bought an iPad. You don’t need more time …you just need to decide. Autarky is dead Self sufficiency appears to be a worthy goal, but it’s now impossible if you want to actually get anything done. All our productivity, leverage and insight comes from being […]

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Lovely Illinois Affiliate Tax Planning

January 6, 2011

Greetings from the Amazon Associates Program: We regret to inform you that the Illinois state legislature has passed an unconstitutional tax collection scheme that, if signed by Governor Quinn, would leave little choice but to end its relationships with Illinois-based Associates. You are receiving this email because our records indicate that you are a […]

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Groupon’s Secret Recipe for Success

January 2, 2011

Groupon’s secret recipe for 90% off! The 2011 biz plan calls for 1 billion more cats. Check out

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